Marketing Management

Marketing management derived from two words, namely the management and marketing. According to Kotler and Armstrong is a marketing analysis, planning, implementation and control of programs designed to create, build, and maintain beneficial exchanges with target buyers to achieve company goals.But management is the process of planning (Planning), organizing (organizing) mobilization (Actuating) and supervision.
So it can be interpreted that the Marketing Management is the analysis, planning, implementation and control of programs designed to create, build, and maintain beneficial exchanges with target markets in order to achieve the goal - the goal of the organization.

Conclusion:

From the description above it can be concluded that marketing management is a planned activity, and diorganisasiknan which include the distribution of goods, pricing and conducted oversight of the policies that have made ​​a goal to get in the market place so that the main objective of marketing can be achieved.

Source:http://ciku.typepad.com/blog/2009/12/definisi-pemasaran-dan-manajemen-pemasaran.html